Customer 360 AnalyticsCase Study
Data harmonization enables all your data sources to exchange data for a powerful single point 360 view.
Customer 360 Analytics Insights for a $14B Manufacturing Client
Client was facing multiple challenges in creating a 360 Customer View due to multiple issues with multiple data sources, as well as interpreting and increasing business with high-value customers based on headroom.
- Access Salesforce Customer Data
- Access Dunn and Bradstreet Data
- Access Internal Inventory and Customer Master Data
- Create a perfect master database from parent entities
- Blend internal data with external data to identify the right headroom of various customers
- Harmonize the data to understand the new logos that were acquired, versus the older accounts
- Create a master mapping file and align the same with businesses
- Developed a tool that provided a 360 view of the customer, merging all the duplicate accounts
- Created a score based on HRFM to understand and target the right set of customers
- Single Tableau Dashboard as a point of reference for all 65K customers
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